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Fast food advertising
Fast food advertising is the promotion of fast food products and ventures through a variety of media.
Along with automobiles, insurance, retail outlets, and consumer electronics, fast food is among the most heavily advertised sectors of the United States economy, spending over 4.6 billion dollars on advertising in 2012.〔(Fast Food Marketing Ranking Tables 2012-2013 ). ''Yale''. Retrieved January 25, 2014.〕 A 2013 ''Ad Age'' compilation of the 25 largest U.S. advertisers ranked McDonald's as the fourth-largest advertiser (spending US$957,000,000 on measurable advertisements in 2012) and Subway as the nineteenth largest (US$516,000,000).〔(Meet America's 25 biggest advertisers ). ''AdAge''. Retrieved July 8, 2013.〕
==Campaign intentions==
Fast food advertising campaigns have changed their intent over time. After hearing years of criticism of a fast food diet's harmful effects, many modern campaigns stress the availability of healthy options. The rise in awareness of healthy eating and obesity has negatively impacted the business of these establishments, and their marketing campaigns attempt to rectify this.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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